About Us

Hello, Welcome to Tansyaster Academy.

Tansyaster Academy is here to help creatives and those who offer creative services. Our combination of experience in production as well as marketing and business strategy gives us insights that can help you whether you’re a podcaster, content creator, or creative services provider.

There are many ways to receive guidance from us, including our free content, courses, workshops, and coaching. We work with:

  • Podcasters
  • YouTubers
  • Content creators
  • Podcast service providers
Who is behind tansyaster Academy?

We are a small, woman-owned brand consultancy. We are a husband and wife duo of award-winning, neurodiverse creatives who want to lift up underdogs and make a positive impact in our community. We have over a decade of experience in brand and creative leadership, internal communications, and content strategy, plus over 20 years in web design, video production, and audio production. We’ve worked with nonprofits (large and small), healthcare organizations, B-corps, tech-for-good startups, award-winning authors, elected officials, and advocates. Our clients are daring, kind, ready to embrace change, and a little goofy. 

Sharing Knowledge Without Judgement

Podcasting is deeply rooted in DIY culture, which is great but can lead to individuals recommending what has worked for them as the only way to do things. This approach can be challenging as what works for one person may not work for another. 

This is true for learning the skills needed to edit and produce podcasts as well as for learning how to run a podcast service business. Many people are self-taught and may not know other ways of doing things. That’s why Tansy Aster Academy was created, to focus on skills, ideas, and techniques instead of templates, scripts, and checklists. We prioritize agility over dogma and embrace change. 

There isn’t one right way to do things, only the right way for you. Our goal is to focus on the community and create content that is most effective for you. We bring people together to form a safe space where you can share, discuss, and learn. 

Meet Our Team

headshot of Tara Kelly - Co-founder of Tansy Aster Academy

Tara Kelly

Storytelling is my life, and I’m always working to get to the next level. I have a BA in Film & Digital Media from the University of California Santa Cruz, a Brand Management Certificate from Cornell University, and over a decade of professional experience working as a brand strategist + designer, web developer, video and music producer, and copywriter. Telling a damn good story is what gets me up in the morning. In my career, I’ve worked with nonprofits, thought leaders, multi-published authors, healthcare organizations, and organizations focused on social responsibility and sustainability. I strive to make the world a more inclusive and accessible place for all. I’m also a multi-published, award-winning author with Macmillan who is obsessed with avocados, hiking, and chasing storms. #proudlyneurodivergent

head shot of Jesse M

Jesse McCune

As a lifelong lover of music, I’ve always gotten lost in the music and heard details many people never paid attention to.  This led to passions for guitar, sound design and audio engineering.  I’ve spent the last 20 years working in my home studio (Maestro Studios), honing my music, audio engineering and mixing skills.  I am a certified Podcast Engineer. At Tansy Aster Audio, I’m responsible for podcast production, engineering and editing, running audio on shoots and audio post production, I love hiking, mountain biking, geeking out on music trivia, and–like my wife and business partner–avocados and storm chasing.

What We Offer you


Should you do the same things everyone else is doing? Sometimes. Other times, it might lead to failing the same way others do. The industry is changing quickly, and you want to work with people who understand what it’s like today and not people who are teaching approaches that worked 10 years ago. At Tansy Aster Academy, we bring you experience inside and outside the podcasting space to help you get the best advice and guidance. We’ve been changes like this during our time in the web design and graphic design space. This experience allows us to better prepare for these changes and help you stay ahead of the curve while the others play catch up.